Social networks, radio, television, advertising on Google or Seznam. There are a lot of promotion options and something a little different for everyone. We'll show you which channels you should be focusing on and how to go about being successful in marketing today.
Lecture topics:
- David Matoušek – How to market smartly.
- Pavlína Štochlová – Facebook Video: What to do to make it work?
- Tereza Chybová – Performance Marketing. How to be effective with a low budget and no marketer and not get lost in the jumble of marketing channels.
The webinar was held on Thursday, June 25, 2020.
Presenter and speakers:
David Matoušek
Marketing Director, Slevomat.cz
David Matoušek is responsible for Slevomat's communication strategy and focuses primarily on performance marketing. He has lived and worked abroad for several years for companies such as Google and Criteo, and has also worked as a university lecturer.
Tereza Chybová
Performance Marketing Manager, Slevomat.cz
Tereza was previously responsible for Slevomat's Facebook performance campaigns as a PPC specialist. Now in her third year, she leads the team in charge of Slevomat's million-dollar investment in online advertising. She also devises strategy for online channels, oversees testing and guards budgets.
Pavlína Štochlová
Brand manager, Slevomat.cz
Pavlína is Slevomat's brand manager who started as a copywriter at the company. Before that, she co-owned a video production agency. This experience came in handy especially in the last two years, when she worked as a video content specialist at Slevomat.
Ladislav Veselý
Webinar moderator, CEO of Slevomat.cz
Ladislav Veselý runs Slevomat. In January 2020, he took over from Maria Havlíčková as Chief Operating Officer after a year in the company. Previously, he worked on products such as Maps.cz, Email.cz and Seznam Television in his role as director of the Internet services division at Seznam.
Recordings from our previous webinars: